Crawford, Frederick <br/><br/>
the myth of excellence  why great companies never try to be the best at everything 
Frederick  Crawford and Ryan Mathews. 
 - New York  Crown Business  2001 
 - 251tr.  25 cm. 
<br/><br/> . 
<br/><br/><label>ISBN: </label>0609810014 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / T