Arens, William F. <br/><br/>
Contemporary advertising 
William F. Arens. 
 - 10th ed. 
 - Boston, Mass.  McGraw-Hill  2006. 
 - 614 tr.  28 cm 
<br/><br/><label>ISBN: </label>0072964723 9780072964721 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Quảng cáo
<br/><br/><label>Dewey Class. No.: </label>659.1  / C