| 000 -LEADER |
|---|
| fixed length control field |
00585nam a2200241Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00008754 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180514104551.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180411s2006 ||||||engsd |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072964723 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780072964721 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
LIC |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 1# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
C |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arens, William F. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Contemporary advertising |
| Statement of responsibility, etc. |
William F. Arens. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. |
| Name of publisher, distributor, etc. |
McGraw-Hill |
| Date of publication, distribution, etc. |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
614 tr. |
| Dimensions |
28 cm |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Quảng cáo |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
Minh Trang |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Tài liệu |